Hi, I'm Hadar, and I'm a storyteller, designer, builder, and strategist.
I design products, brands, and the stories that sell them.
Case studies
Building an AI Platform Around the Agent's Workflow →
Turned a powerful prediction engine into a tool agents act on daily.
Scoping an AI Concierge from App to WhatsApp →
Designed Via.ai's AI travel concierge and led its rescope to a WhatsApp experience. The prototype was used in fundraising and partner pitches, and an airline signed on as a partner.
Designing a Smart Mirror for Postpartum Body Image →
Designed an award-winning smart mirror experience to support the body image and mental well-being of pregnant and postpartum women.
About me
I design products, shape their strategy, and build them with AI.
Right now I do all three at an insurtech company, where I manage the product and design for an AI platform that helps insurance agents decide who to call and what to say. I run the user research, write the product requirements, design the experience, and submit UI and functional changes as pull requests.
I also sit in on sales calls and client workshops, because that's where I learn what the business actually needs. I studied Human-Computer Interaction at the University of Washington, and I'm still happiest in messy problems, complex workflows, and conversations with users.
But outside of work, I'm just a girl who loves sitcom reruns, planning trips I may or may not actually take, obsessing over my dog, and giggling over the completely insignificant moments that somehow become the funniest part of the day.