Hi, I'm Hadar.
A product designer who builds.
Yes, I am about to explain my design philosophy using flowers. Stay with me.
Flowers are beautiful, but their beauty is never separate from their function. The color, the shape, the scent. Every part is doing a job.
Nothing is beautiful just for the sake of being beautiful.
That is the kind of design I want to create. Beauty draws people in, function guides them, and purpose is what makes it last.
Case studies
Rebuilding an AI Platform Around the Agent's Workflow →
Transformed a fragmented analytics tool into an actionable AI experience.
Scoping an AI Concierge from App to WhatsApp →
Designed Via.ai's AI travel concierge and pivoted it to a WhatsApp experience, helping secure funding and a major airline pilot.
Designing a Smart Mirror for Postpartum Body Image →
Designed an award-winning smart mirror experience to support the body image and mental well-being of pregnant and postpartum women.
About me
I'm a product designer who loves understanding how things work, and why they don't.
Over the last few years, I've found myself drawn to messy problems, complex workflows, and conversations with users. Whether I'm conducting research, mapping out a new product experience, or brainstorming with a team, my favorite part of the process is figuring out what people actually need and providing a solution.
My career has taken me beyond traditional design work. I've worn hats across product strategy, project management, customer conversations, marketing, and go-to-market initiatives, which has taught me that great products aren't just designed. Products are built through collaboration, curiosity, and a deep understanding of the business and its users.
But outside of work, I'm just a girl who loves sitcom reruns, planning trips I may or may not actually take, obsessing over my dog, and giggling over the completely insignificant moments that somehow become the funniest part of the day.