Hi, I'm Hadar.
A product designer who builds.
Yes, I am about to explain my design philosophy using flowers. Stay with me.
Flowers are gorgeous, but nothing about them is random. The color, the shape, the scent. Every part is doing a job. Over millions of years, flowers have been edited down to what works.
No unnecessary features. Design in its purest form.
That is the kind of product I want to build. Beauty draws humans in, function guides them, and purpose is what makes it last.
Case studies
Rebuilding an AI Platform Around the Agent's Workflow →
Turned a powerful prediction engine into a tool agents act on daily.
Scoping an AI Concierge from App to WhatsApp →
Designed Via.ai's AI travel concierge and pivoted it to a WhatsApp experience, helping secure funding and a major airline pilot.
Designing a Smart Mirror for Postpartum Body Image →
Designed an award-winning smart mirror experience to support the body image and mental well-being of pregnant and postpartum women.
About me
I design products, shape their strategy, and build them with AI.
Right now I do all three at an insurtech company, where I manage the product and design for an AI platform that helps insurance agents decide who to call and what to say. I run the user research, write the product requirements, design the experience, and implement UI changes directly in the codebase.
I also sit in on sales calls and client workshops, because that's where I learn what the business actually needs. I studied Human-Computer Interaction at the University of Washington, and I'm still happiest in messy problems, complex workflows, and conversations with users.
But outside of work, I'm just a girl who loves sitcom reruns, planning trips I may or may not actually take, obsessing over my dog, and giggling over the completely insignificant moments that somehow become the funniest part of the day.